Opinion: Beware of AI Swill

AI billionaires are polluting our communities with glossy PR promoting their water-guzzling, utility-bill-raising data centers

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George Orwell spoke bluntly about the nefarious nature of advertising, calling it “the rattling of a stick inside a swill bucket.”

Even Orwell, though, would’ve been astonished by the cacophony of swill bucket advertising currently being blasted at us by Amazon, Google, Meta, and other profiteering tech giants. What are they trying to sell?

Pure hogwash. Having spent billions to develop artificial intelligence so humanoid robots can displace workers, the tech geniuses are now rushing to build thousands of vast computer data centers necessary to power their Brave New AI World.

Each center will suck up local water supplies, drastically raise people’s utility bills, create monstrous industrial blight and pollution, and enthrone such autocratic thugs as Bezos, Musk, and Zuckerberg as absentee bosses with domineering power over each locality.

But the billionaires forgot something: You and me. “We the People” are in open rebellion against this Orwellian future, with officials in multiple states and localities “Just Saying No” to the profiteers’ invasive scams.

Thus, the billionaire hucksters are frantically rattling their swill sticks.

For example, Mark Zuckerberg — whose Meta goliath already operates 26 massive data centers and is now spending $600 billion to plop more of them in our communities — has launched a multimillion-dollar offensive to beat back local opponents. It’s running BS television ads in state capitals, financing political candidates to hype the data centers, deploying untold numbers of lobbyists to rig the rules against opponents, and hiring an army of “community affairs” agents to spread AI propaganda.

The swill bucket brigade has the fat cats, but a groundswell of us alley cats that has them on the run. To get involved, go to mediajustice.org/tools.

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