In the first-ever ranking of “America’s Favorite Charities” by The Chronicle of Philanthropy, a media organization covering the nonprofit world, The Salvation Army is ranked No. 2, with revenue of about $1.5 billion in support from individuals, corporations and foundations.
(November 19) – In the first-ever ranking of “America’s Favorite Charities” by The Chronicle of Philanthropy, a media organization covering the nonprofit world, The Salvation Army is ranked No. 2, with revenue of about $1.5 billion in support from individuals, corporations and foundations. The list excludes government grants, donated products and contributions to an organization’s donor-advised funds.
The 30th annual “NPT 100,” compiled by The Nonprofit Times, saw the nation’s largest charities increase revenues “across the board” – with The Salvation Army listed at No. 4, with $3.75 billion total raised from individual and foundation gifts, government funding, investments and program services.
“We are truly humbled by the generosity of the millions of Americans who support our mission of helping those in need without discrimination,” said Commissioner David Hudson, national commander of The Salvation Army. “For more than a century, that support has allowed our organization to provide food for the hungry, relief for disaster victims, shelter to the homeless, and opportunities for disadvantaged individuals and families.”
“America’s Favorite Charities,” which replaces The Chronicle’s “Philanthropy 400” report from prior years, focuses solely on the fundraising of cause-driven nonprofits. The new ranking excludes charitable arms that raise sums primarily through donor-advised funds and provides insights into the trends affecting donations by individuals from all walks of life. The report calls out the growing importance of foundation gifts to charities like The Salvation Army.
The “NPT 100,” America’s oldest study of nonprofits with at least 10 percent of revenue raised from the public, offers a more detailed financial picture of how The Salvation Army serves more than 23 million Americans each year. The organization’s work during disasters and its annual Red Kettle Campaign during the holiday season are called out as major drivers of donations.
With an Army of more than 3 million volunteers, the kindness of The Salvation Army’s donors allowed the organization to serve 52.5 million meals; provide disaster assistance to more than 240,000 people; assist 147,000 people struggling with substance abuse; and help countless children and senior citizens with day care, transportation and holiday assistance.
To learn more about The Salvation Army’s mission of helping those in need without discrimination, please visit SalvationArmyUSA.org.
About The Salvation Army
The Salvation Army, established in London in 1865, has been supporting those in need in His name without discrimination for more than 135 years in the United States. More than 23 million Americans receive assistance from The Salvation Army each year through a range of social services: food for the hungry, relief for disaster survivors, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. Eighty-two cents of every dollar donated to The Salvation Army are used to support the 7,600 centers of operation nationwide. The Salvation Army tracks the level of need across the country with the Human Needs Index (HumanNeedsIndex.org). For more information, go to SalvationArmyUSA.org or follow on Twitter @SalvationArmyUS.