Entry price: $14,700
Price as tested: $26, 195
This week, we’re testing Kia’s 2014 Soul ! (Exclaim), a new generation model that Kia stresses is totally transformed, more fun to drive and offers more advanced technology. After a week of driving, the improvements are indeed noteworthy.
Starting at just $14,700 for the base Soul, pricing moves up the ladder to the Plus (+) at $18,200 and then the top line Exclaim (!) at $20,300. Our Exclaim tester is an amenity rich version which came with a $2,600 Sun & Sound Package and a $2,500 “The Whole Shabang” option. When you add the $795 delivery, the final price of $26,195 pushes Soul right out of the “Price Ballgame,” especially if return on investment is on the potential buyer’s list.