It's time to get rid of those silly little sets of letters that are currently used for everything!
STD. What do you think this stands for?
Yeah, me too. Sexually Transmitted Disease.
Well in some businesses it's used for Sales Tool Development, Seize The Deal, Short Term Disability or Standard Testing Diagnostic. Hmm... would you have guessed that? Chances are slim that you would. Instead you're probably still trying to not laugh out loud when that engineer keeps talking about that large piece of equipment's accurate STD output.
Can we please just stop this? It confuses our customers. It stops communication dead in its track because people are trying to figure out what you mean without appearing stupid.
Take the time to spell it out and explain things clearly. Here's why I think acronyms are stupid:
S - short sighted
T - too technical
U - ubiquitous (everywhere!)
P - passive
I - incomprehensible
D - disruptive
Take two minutes to write out (or say) what you're talking about. It's not going to take that much more time and it'll save you headaches in the long run. And don't blame texting! This has been going on long before texting was even invented.
So go seize the day, and skip the STD.