DICKINSON, N.D. (AP) — The Bakken name isn't just exclusive to the North Dakota oil fields.
Several companies that are not necessarily involved in drilling oil have capitalized on the rich Bakken shale formation.
"It's a marketing opportunity," said Greg Kemple, owner of the Casselton-based Maple River Winery. "You have to stop and think, when was the last time there was something that had a global impact from North Dakota? It's a no-brainer for people to have things like that."
Bumper stickers hailing sayings such as "Rockin' the Bakken" or "If it weren't for the Bakken, we'd be walkin'!" are being joined by other products and advertisements.
Maple River's Chateau de Bakken series is on the racks, at least for a while, Kemple said. The chokecherry, honey apple and apple strawberry flavors have been a hit.
"It's a reference. It's just like Teddy Roosevelt was in North Dakota history," he said.
The wine is a popular gift, he added. Customers can send bottles with cards that say, "You're not getting oil this year, but enjoy the wine."
Bismarck-based Memory Fireworks also tapped into the name last year with its flaring explosives "Rockin' the Bakken" and "Bakken Gold."
"It's kind of nice with our clients or for customers that come in," Memory co-owner Braun Knutson said. "With ones from our series they can come back and they can remember, 'Oh, yeah. We got the Peace Garden,' or 'Oh, we always get Rockin' the Bakken.'"
The company aims to celebrate North Dakota heritage, and the oil boom has become part of its history, he said.
Bismarck State College is trying to attract students with the slogan "Be as in-demand as oil," which is on a billboard on Interstate 94 east of Dickinson.
"They are hard to capture as far as getting to them," BSC spokeswoman Marnie Piehl said. "We know they're on the road."
The two-year institution wanted a fun and creative way to bring in students. While BSC isn't directly involved in the industry, it pumps out human resources for the oil patch with its energy program.
"Part of what we do is help people have careers in the energy industry," Piehl said. "We can help people have a career as long as they know what we've got."
It's hard to tell if the billboard is working since it was put up in June, she said, but the name game is gaining momentum.
"For us, it's kind of a natural, but I think everybody sees that's where all the action is," Piehl said.