Krantz's Greenhouse has been part of generations of Lake Region family memories spanning decades, from ordering corsages for prom dates to Valentines Day roses for a significant other or perhaps to placate a displeased spouse to flowers for weddings and funerals. Now the business is hoping their loyal local families will follow them when they make a big change. After 49 years in the same location Krantz's is moving to a new locale in the Holiday Mall where they hope to continue to be part of customers' memories.
Krantz's first opened on the corner of Highway 2 and 6th Avenue in 1963 at which time there were only two other businesses in the area – the Dairy Queen and C&G Hardware. Nelson said the area was all pasture land and considered “the country” and she remembers riding her grandfather's horses there. Nelson's father Gary started the business in his early 20s after attending college and an army stint. Her father studied horticulture at the then Dakota School of Forestry in Bottineau, where Nelson said he “got the forestry bug.”
Nelson says the family still has the Devils Lake Journal issue that had an article about the grand opening and that she and her younger brother participated by handing out party favors. She said her Dad claimed “no wife of mine is going to work.” However his wife Inga soon became a fixture at the store, and today she still works at the store part time, while Gary has been retired for eight years.
Nelson took over the family business when her Dad retired. About a year ago, she said Applebee's restaurant chain approached Krantz's, saying it had been looking for the right location to open a restaurant in Devils Lake for some time. Applebee's management told her they had decided the Krantz's location was ideal and made them a purchase offer. So after negotiations a deal was finally made. Nelson said the move began late last week, and they will soon open in their new location.
Krantz's will continue to provide the same floral offerings, but will “improve the floral shop” with classic to contemporary flowers. She said consumers' floral choices have changed over the years, and it's not just “daisies and carnations” anymore. Stargazer lilies, gerbera daisies are currently popular, along with roses of all colors, including rainbow roses, and orchids. To meet changing consumer needs, Nelson said she now sources flowers from all over the world on a regular basis, compared to some years back when she might only order globally about every six months. Regardless of the floral variety or source, Nelson said consumers want “ the freshest flower that will last the longest.”
In addition to flowers, Krantz's will offer some new items in its new location including unique giftware and art. “We plan to provide the same great service to our loyal customers,” Nelson said.
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